French Brands’ Partnership Landscape - September 2022
This is our first edition of the Brands Partnership Landscape. Each month, we will gather the best brand partnerships to showcase the many opportunities brand collaborations are enabling. Given the recent proliferation of collabs, we might miss some of them, please reach out to us with your favorites! We might miss some collabs, please reach out to us with your favorites!
Brand partnership is becoming a valuable growth lever, and it is taking many shapes as you can see in our article “5 partnership ideas to acquire new customers”.
Social Media Contest
Everybody loves to win prizes—especially from their favorite brands. Create a social media giveaway or contest to feed this desire while improving your engagement and supercharging the buzz around your brand. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty.
Cross-categories collaborations
As brands are multiplying their collaborations, we are noticing that many of them are not afraid to explore new ways to share their audience. We are highlighting two partnerships
Aime, a food supplement brand, partnered with the food chain Cojean catering an exclusive menu that is at the same time tasty and healthy. This partnership is evolving around values that both brands are championing: wellness and well-being. This partnership is also a great example of omnichannel collaboration, since both brands have a different focus: Aime as a DTC online brand and Cojean as a restaurant.
The sports studio Chez Simone partnered with the iconic Lacoste brand by creating a specific training “Powered by Lacoste”. Lacoste is getting a great exposure to the Chez Simone’s niche customers with a relatively low investment whereas the sports studio is benefiting from the strong Lacoste brand image built over the years.
Ecosystems, A New Partner Imperative
You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. An example with Respire, a french cosmetic brand :
Our Favorite partnerships of the Month
Below our September’s partnerships landscape
Share with us your favorite partnerships !
