French brands' partnership landscape - octobre 2022
Each month, we will gather the best brand partnerships to showcase the many opportunities brand collaborations are enabling.
Given the recent proliferation of collabs, we might miss some of them, please reach out to us with your favorites! We might miss some collabs, please reach out to us with your favorites!
Brand partnership is becoming a valuable growth lever, and it is taking many shapes as you can see in our article “5 partnership ideas to acquire new customers”.
Unity is strength !
Joining forces to offer a unique experience to their consumers. This is the strategy of some brands.
The example of :
- Miraculeux X Unbottled X Merci Handy X Wopilo X Cabaïa.
Pink october is breast cancer awareness month
For the Pink October campaign, an array of initiatives and events, in favor of medical and scientific research for breast cancer, are being implemented. The fight against breast cancer gains momentum every year, and many brands have joined the fight against the illness. Here is a round-up of the Pink October french initiatives.
- S{aè}ve has joined forces with the association Rose Up.
- Manucurist launched a new collection of nail polish called "La vie en rose"
The jewelry brand Emma&Chloé and Même offer a box in the image of Pink October composed of a beautiful pair of earrings, and a nail polish to the beautiful color cassis.
Successful Co-Branding of october
Co-branding is a brand partnership type that involves two or more brands collaborating on a new product or service. It can be done by using logos, brand colors and intellectual property to create brand awareness for all the brands involved in the co-branding campaign.
Successful co-branding partnerships can lead to two incredible brands coming together to create amazing products and services – which makes their offering unique and increases their competitive edge. We’ve put together an epic list of october co-branding examples that can inspire you to start your very own co-branding partnership :
Our Favorite partnerships of the Month
- Aime X Ren
- Polaar X Last
- Hircus X Bonsoirs
Below our october’s partnerships landscape
Share with us your favorite partnerships !
