French brands’ partnership landscape - november 2022

Each month, we will gather the best brand partnerships to showcase the many opportunities brand collaborations are enabling. 

Given the recent proliferation of collabs, we might miss some of them, please reach out to us with your favorites! We might miss some collabs, please reach out to us with your favorites!

Limited editions to increase FOMO

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The fear of missing out (FOMO) is an emotional response to the belief that other people are living better, more satisfying lives or that important opportunities are being missed. FOMO often leads to feelings of unease, dissatisfaction, depression and stress. 

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Time: a key factor

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If an offer lasts indefinitely, it doesn't encourage people to make a purchase. So to play with this immediacy effect, juggle with the notion of time !

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Later X L’exception as an example

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To access their partnership, the two brands have set up a waiting list. 

Innovative partnerships !

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Some brands restrict themselves in their choice of partners and miss opportunities they had not considered. Your best partner will not necessarily be the one who seems the most intuitive to you! Keep an open mind, test, and rely on data to determine if a partnership is right or not.

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They have created a new matchy-matchy raincoat collection for dogs and their owners.

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From 55€ of purchase on the Respire website, a Cookut raclette machine is offered to you ! 

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Co-created with the artist Melody Leblond, the Chocolat des Français has created a mini chocolate bar that will offer travelers in Business class! 

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Christmas before its time?

Some brands don't wait until the first day of December to launch their special Christmas collaborations ! 

Soi Paris X Pomponne

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The two brands joined forces and co-branded an ideal product to offer for the occasion: a make-up kit with Soi Paris prints. 

Archie X Laville et Les Nuages

On November 18, the brand announced that it was possible to pre-order their new cider vinegar.

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Our Favorite partnerships of the Month

• Adop’t X Monsieur Madame  
• L’occitane X Nemmès 
• Absolution X Dijo X Ioy X Combeau X Maison Louno X Tookies

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Below our november’s partnerships landscape

Share with us your favorite partnerships !