French Brands’ Partnership Landscape - January 2023

You will also find the major trends to integrate into your marketing strategy next month !

And like every month, it's time for a retrospective of the partnerships made in January ! 

And, if Sqwad missed your favorite collab, feel free to let us know on our networks: Instagram, Linkedin or on Tik Tok.

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Find our overview at the end of the article. 👇

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The after-Christmas effect

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The contests represent 50% of the collaborations we have counted for the month of January. 

A technique which, as a reminder, has a rather short term impact, since it allows you to increase your followers during the contest.

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A few examples : 

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So, how can we make this gain in visibility a lasting one thanks to the partnership?

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❌ Without our widget, brands experience a peak in traffic that is limited in number and duration.

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✅ Thanks to the partnership between brands and our widget, brands can cross-recommend and increase their audience at a lower cost. Thus, each brand benefits from the peak visibility of these partners over several months.

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👉 Example :

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Co-marketing, when brands make partnerships

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Respire, the expert brand for free products. 

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For Respire, partnerships have become one of the preferred acquisition levers. A strategy that seems to be winning since it appears every month in our panorama.

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Analysis of the month : Tajinebanane X Puissante 

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The co-creation pimps Puissante’s extoy to the colors of Tajinebanane.

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Les bonnes pratiques de cette collab’ : 

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• Communications on their respective social networks to announce this co-branding to their community 📱
• A special section on the site of Tajinebanane that allows their visitors to have access to the purchase of "Coco" in a click
• A highlighting of their co-creation thought from the search of the brand in the search bar.

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• A paid "Milk's Talk" evening, where the two brands offer women the opportunity to discuss subjects that concern them: sexuality and post-partum female pleasure. A talk that took place in a hotel with professionals of the subject.

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Favorite partnerships of the Month

• Dijo X Oh My Cream 
• Bonsoirs X Selency
• Cut by Fred X Cultiv

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Below our january’s partnerships landscape

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