The contests represent 50% of the collaborations we have counted for the month of January.
A technique which, as a reminder, has a rather short term impact, since it allows you to increase your followers during the contest.
A few examples :
So, how can we make this gain in visibility a lasting one thanks to the partnership?
❌ Without our widget, brands experience a peak in traffic that is limited in number and duration.
✅ Thanks to the partnership between brands and our widget, brands can cross-recommend and increase their audience at a lower cost. Thus, each brand benefits from the peak visibility of these partners over several months.
👉 Example :
Co-marketing, when brands make partnerships
Respire, the expert brand for free products.
For Respire, partnerships have become one of the preferred acquisition levers. A strategy that seems to be winning since it appears every month in our panorama.
Analysis of the month : Tajinebanane X Puissante
The co-creation pimps Puissante’s extoy to the colors of Tajinebanane.
Les bonnes pratiques de cette collab’ :
Communications on their respective social networks to announce this co-branding to their community 📱
A special section on the site of Tajinebanane that allows their visitors to have access to the purchase of "Coco" in a click
A highlighting of their co-creation thought from the search of the brand in the search bar.
A paid "Milk's Talk" evening, where the two brands offer women the opportunity to discuss subjects that concern them: sexuality and post-partum female pleasure. A talk that took place in a hotel with professionals of the subject.
Favorite partnerships of the Month
Dijo X Oh My Cream
Bonsoirs X Selency
Cut by Fred X Cultiv
Below our january’s partnerships landscape
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